Alison approached me for a logo for her [emphasis on] first business as a previous friend. I’m not sure at which social event we met first, but she and her husband were a very entertaining crew. They let me tag along when they had exclusive tickets to things – so it felt good to finally repay a favor.

The only true specification for the logo came from an unprompted midday text that read “This is the blue I was picturing:”, followed by a shampoo bottle in a house she was showing.

I felt the need to specify first business above, due to another much larger, much more outdoorsy project!