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toolselect team on set, right before action

Social Media Rockstar


ToolSELECT no longer has YouTube videos, a website, or social channels to link to.

square toolselect logo

Real Stats. Real People. Real Easy.

My first job out of college was at I had met the company’s soon-to-be founder at a New Year’s Eve party hosted at my dad’s new house a couple years beforehand. And, in 2011, I was looking for work in anything that wouldn’t be a 9-to-5 marketing gig. The company needed another hand on set – and I had experience from a few years as a Digital Cinema major at NMU. So, I was assigned to controlling the set’s audio!

I also had (and in my opinion, continue to have) a good grip on social media writing.Twitter and Facebook, specifically. I worked as a creative gap-filler, the most unique blend of day-to-day expectations I could hope for. Any day could involve the span of 3D photography stitching, photo touch-ups, setting up wireless microphones on the ToolSELECT set, creating graphics and posts for our social channels, occasional motion graphics for video promotions, hauling machinery on and off set…it really was a whirlwind of a start.

facebook page for toolselect
a poster design being held up
meet the team web page

ToolSelect Graphics

I was very lucky to have had free roam to try out a big passion, which was blending graphic design and video. An animated type video ended up being my senior project, and I was happy to keep exercising the skill.

And possibly, my favorite animated infographic ever!

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