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Web Design + Development

The Pyramid Scheme


If you ask around, it won’t take long for you to find out that I can almost always be found hanging out in or around the Pyramid Scheme. When I got the opportunity to redesign their website, it was almost too good of a project to pass up. Almost.

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pyramid scheme mobile menu

You can’t find a better neighborhood pub and concert venue in downtown Grand Rapids. I mean, where else consistently has 25+ pinball machines, cheap pints from diverse microbreweries around the state, and even a jukebox.

Seriously, what are you waiting for? Find a show and go!

pyramid scheme website on mobile

The Grand Rapids Pinball League was started in 2012 by Rodney Minch and Jeff VandenBerg. The bar provides an opportunity for individuals to play competitive pinball in Grand Rapids. Lucky for you, the league is open to anyone who has an interest in playing pinball, and all skill levels are welcome!

pyramid scheme website on desktop

Since it was still in my early days of full site builds, I originally designed the layout in Illustrator, and then hand coded in Brackets. I also used the Timber framework on top of WordPress, which made the templates so much better to work with.

All of the events are managed by Tribe Events and TicketWeb. In addition to buying tickets there, finding a show to go to is as easy as visiting the Events page.

And if you aren’t already, you should follow them on Twitter and Instagram.

pyramid scheme front bar

By now, the website also has had a good amount of iterations. It started with a very gridded and light layout. Over time, it has slowly been growing into a more personalized theme. And by personalized, I mean I’ve added a little extra grunge, and a little extra detail.

the outer vibe event page
bottom 40 w/crafty event page
jesse ray event page
pyramid scheme event page in 2020
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