A month or two ago, I heard about a new Grand Rapids start-up company based on driving people home from the bar, while also giving them their car in the morning — since that’s usually the hang up when it comes to calling a cab.
Cut to: It Happened!
Your Chauffeur was a start up business my close friend Chad started after our time working together at ToolSelect.com. Honestly, the concept was pretty incredible, and I believe there are cities in Europe and elsewhere that do have this system in place. In his own words:
If you’re like us, you enjoy a night on the town. But cutting loose can be a hassle. You’re out with friends and just wish you could have another drink or two but you don’t want to leave your car downtown. Well, now there’s an answer. For a fee comparable to a taxi ride home, Your Chauffeur comes to you and drives you home in your own car.Chad Becker
So, go down to the bar at happy hour, accidentally have a little too much fun, and still get home with your car in the driveway? Of course I’ll design a logo for that idea!
Keeping It Fun, All Around
Since I was between jobs, I was around a lot to watch him and help where I could. There were a lot of nights involving test drives, macbooks, video cameras, and PBR. Honestly, for how fun the concept was, I had to make sure to keep the logo, well, “fun”.
A Summer Life
The most difficult part happened, and Your Chauffeur received funding from Start Garden. Friends would get a chauffeur license from the state to help drive, and other friends would keep his number on speed dial to get themselves home. Through the summer, the business slowly took on some traction and really looked like it was the real deal!
But as most businesses go, the overhead was too much to really get the wheels rolling. The scooters emptied the drawer, the maintenance was constant, and your sleep schedule is rotating around the 2am bar close every night.
It really was one hell of an adventure.