Overview
Grand Rapids Branding Co. is my first ever solo business adventure. It’s built in Shopify, and powered by several dropshipping companies, as well as a local printing shop. All of the tops, bottoms, and accessories in-between, are themed around parts of the city.
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Metal Collection
Celebrate the small-but-growing metal scene in Grand Rapids with some death & black metal themes.
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Skyline Collection
I tend to draw the Grand Rapids skyline on a lot of pieces. Here’s the full collection!
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Beer City Collection
Reimagine your favorite lawnmower beer labels with the words “Grand Rapids”
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Historical Collection
Grand Rapids is full of history, and this collection shows off some of it!
Shop Online
Below you’ll see just a sample of products for sale on the Grand Rapids Branding company website. There are a variety of prints, clothing, and accessories that all have a different Grand Rapids theme.
Founded in 2022
Grand Rapids Branding Co was concepted and created in 2022; though some of the art concepts are as old as 2015. In 2015, I played a rebounded shot on Dribbble, based on a city’s abbreviations. I loved the turnout, especially the way that the GR naturally seemed to play into the Calder statue that so famously defines Grand Rapids (in a lot of ways). I mean, it is the basis of the city flag, even. Though it was a fine concept, the execution stopped there, and the design sat on the metaphorical shelf.
Fast forward to spring of 2022, the design came back. I was in a habit of rejuvenating old designs, and fixed the parts I didn’t love about the old layout. A conversation with my friend Branden Garrett involved a lot of “why not”s revolving around the design. It was so involved that it led me to purchasing a domain, and soon after creating the Grand Rapids Branding Company!