All of the tops, bottoms, and accessories in-between, are themed around parts of the city.
GR Calder Patches
Spice up your outfit by adding an eye-catching embroidered patch. Thanks to its durable twill fabric, the patch is resilient to heat. Order it today and get ready to start embellishing!
These are minimal and chic ways to elevate your space. The artwork stands out from any angle as the matte museum-quality paper diffuses the light.
Founded in 2022
Grand Rapids Branding Co was concepted and created in 2022; though some of the art concepts are as old as 2015. In 2015, I played a rebounded shot on Dribbble, based on a city’s abbreviations. I loved the turnout, especially the way that the GR naturally seemed to play into the Calder statue that so famously defines Grand Rapids (in a lot of ways). I mean, it is the basis of the city flag, even. Though it was a fine concept, the execution stopped there, and the design sat on the metaphorical shelf.
Fast forward to spring of 2022, the design came back. I was in a habit of rejuvenating old designs, and fixed the parts I didn’t love about the old layout. A conversation with my friend Branden Garrett involved a lot of “why not”s revolving around the design. It was so involved that it led me to purchasing a domain, and soon after creating the Grand Rapids Branding Company!